Influencer marketing is a form of marketing where brands collaborate with creators who have established audiences on social platforms.

Brands identify suitable creators, define the campaign objective and content requirements, collaborate on execution and then evaluate the campaign response.

Influencers communicate with audiences that already follow their content, helping brands enter existing conversations and communities.

The right creator depends on factors such as audience relevance, content style, engagement, brand fit, platform and campaign objective.

Creators are often grouped into categories such as nano, micro, macro and celebrity based on audience size and reach.

Measurement can include reach, views, engagement, audience response, traffic, enquiries or other actions relevant to the campaign objective.

Costs vary depending on creator profile, audience size, platform, deliverables, usage requirements and campaign scope.

The right platform depends on the audience, content format and campaign goal. Instagram, YouTube and other relevant platforms may be considered depending on the strategy.

No. Businesses of different sizes can work with creators. The creator mix and campaign scale should match the brand's objectives and available budget.

Influencer campaigns can support wider brand visibility, content distribution and referral traffic, although influencer marketing itself is not a replacement for SEO.