Stay Present
Regularly check customer interactions instead of allowing comments or messages to remain unattended.
MONKEY ADS FRAMEWORK
DDD–GBD™
Dil Dhadakne Do. Ghanti Bajne Do.
DDD–GBD™ is Monkey Ads’ practical daily operating system for Online Reputation Management — designed to help brands stay present, responsive and engaged across every important customer interaction.
WHY DDD–GBD™ MATTERS
ORM is not only about handling negative comments.
In today’s fast-moving social media landscape, Online Reputation Management is about building trust through everyday interaction.
Every comment, message, mention, review and inquiry becomes an opportunity for the brand to acknowledge, respond and strengthen the customer relationship.
DDD–GBD™ creates a simple daily habit so that genuine customer interactions do not get ignored.
Acknowledge People
Recognize genuine comments, reactions, feedback and customer participation.
Respond Consistently
Maintain a professional and timely response rhythm across social and review platforms.
Protect Brand Trust
Address questions, complaints and misinformation before small issues become bigger reputation problems.
THE CORE PRINCIPLE
Respond. Engage. Acknowledge. Every single day.
The DDD–GBD™ Framework converts Online Reputation Management into a simple daily operating discipline.
DDD reminds teams to stay emotionally present and acknowledge people.
GBD reminds teams to remain alert to notifications and customer interactions across all other managed platforms.
RESPOND
ENGAGE
ACKNOWLEDGE
MONITOR
ESCALATE
RESOLVE
WHAT DDD–GBD™ SOLVES
Reputation weakens when interactions go unnoticed.
Social media teams manage multiple platforms, multiple conversations and multiple types of customer feedback.
Without a consistent daily system, messages can be missed, complaints can remain unresolved and customer inquiries may never reach the right internal team.
01
Comments left unanswered
02
DMs and customer inquiries getting missed
03
Tags and mentions going unnoticed
04
Customer complaints handled inconsistently
05
Sales inquiries not forwarded internally
06
Issues escalating because of delayed responses
THE DDD–GBD™ SYSTEM
One ORM habit. Two simple reminders.
DDD and GBD create a daily rhythm for managing customer interactions across Instagram and other digital platforms.
DDD — Dil Dhadakne Do
Inspired by Instagram’s heart icon. It reminds the team to stay present, acknowledge the audience and connect emotionally.
GBD — Ghanti Bajne Do
Inspired by the notification bell. It reminds teams to stay alert to interactions across Facebook, LinkedIn, Google My Business, YouTube, WhatsApp and more.
01
D
DDD — DIL DHADAKNE DO
Stay present on Instagram.
Check Instagram three times daily: Morning, Midday and Evening.
The DDD routine ensures genuine customer interactions receive attention throughout the day.
Daily Engagement
- Like and acknowledge genuine comments
- Reply with gratitude or answers
- Respond to DMs within an hour whenever possible
- Monitor tags and mentions
- Share positive UGC
Internal Action
- Forward inquiries to the sales or CRM team
- Escalate unclear issues internally
- Address complaints with empathy
- Never respond defensively
02
G
GBD — GHANTI BAJNE DO
Keep notifications on.
Stay alert to every meaningful interaction across the brand’s managed profiles.
GBD extends the daily ORM habit beyond Instagram into the other platforms where customers may communicate with the brand.
Respond to comments and messages promptly. Hide trolls only when abusive.
Acknowledge reactions and comments with meaningful replies.
Google My Business
Thank reviewers, respond professionally to negative reviews and flag fake reviews.
YouTube
Heart and reply to comments, thank subscribers and engage with feedback.
WhatsApp Business
Answer every inquiry politely and provide clear CTAs.
HANDLING NEGATIVE COMMENTS
Stay calm. Stay professional. Stay empathetic.
Legit Complaints
Apologise, offer a solution and move the conversation to DMs when appropriate.
Misinformation
Correct the information politely using facts.
Trolls & Spam
Ignore or report irrelevant, abusive or spam interactions.
Public Anger
Do not delete unless abusive. Respond respectfully and invite the customer to continue privately.
DAILY ORM FLOW
Every interaction needs a next action.
Monitor
Check comments, messages, mentions and notifications.
→
Acknowledge
Recognize genuine customer interaction and participation.
→
Respond
Reply with the right tone, information and empathy.
→
Route / Escalate
Send inquiries or unclear issues to the appropriate internal team.
→
Resolve
Close the loop wherever an action is required.
WEEKLY ORM REVIEW RITUAL
Daily engagement needs a weekly health check.
Every week, review the interactions and issues that affected the brand’s online reputation.
This creates an internal ORM Scorecard for monitoring reputation health.
01
Review the most impactful engagement of the week
02
Check unresolved inquiries
03
Track leads generated through comments and DMs
04
Review all reviews and responses
05
Identify recurring issues or complaints
ORM SCORECARD
An internal health check for the brand’s reputation.
WHY THE DDD–GBD™ FRAMEWORK WORKS
Simple enough to remember. Consistent enough to matter.
Easy To Implement
The framework uses simple reminders that teams can apply every day.
Consistent Engagement
Creates a habit of checking, acknowledging and responding.
Builds Advocacy
Consistent engagement can help turn followers into loyal advocates.
Prevents Escalation
Early attention helps prevent smaller issues from becoming public crises.
Builds Brand Trust
Regular, thoughtful engagement strengthens trust at scale.
“
When your heart reacts, your brand connects.
— पलक माधवाणी
THE OUTCOME OF DDD–GBD™
Make reputation management a daily habit.
DDD–GBD™ gives business owners, social media managers and agency teams a practical daily map for managing customer interactions online.
It helps ensure that comments, messages, mentions, reviews and inquiries receive consistent attention from the brand.
FINAL DEFINITION
Consistency in ORM is as important as creativity in marketing.
DDD–GBD™ — Dil Dhadakne Do and Ghanti Bajne Do — is Monkey Ads’ daily Online Reputation Management framework for helping brands remain responsive, attentive and connected across digital platforms.
DDD encourages emotional acknowledgement and daily Instagram engagement, while GBD creates notification awareness and response discipline across other customer-facing platforms.
Respond. Engage. Acknowledge. Every single day.
Grow With Us
