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All about What, How, Who, Why of Digital Dukaan!

Updated: Jan 25, 2021

Digital Dukaan is not a product or service. It is a philosophy. It is a trend. It is a methodology. It is a process. It is all about doing business digitally.

Let us explore the world of Digital Dukaan. A concept introduced by the techno-savvy team of SURBHI PALAK VENTURES. SPV is lead by engineers who are passionate about advertising and sales. With a combined experience of over 14+ years in advertising, our team has evolved to deliver the perfect blend of technology and creativity in the field of brand communication for your internet marketing.

Here we are going to talk about Digital Dukaan. Digital Dukaan aims at bringing disruption in the digital marketing world. Any mode of communication which is not physical falls under Digital Dukaan. All the digital modes of sales cadence including a phone call, voicemail, emails, video call, or a WhatsApp message or any other social media messenger are an integral part of Digital Dukaan.

The majority of the Corporates and MNCs have foreseen and have been early movers in being digital in marketing. But the power of online marketing has been severely underutilized by small, medium, and even large size entrepreneurs.

Let us explore what we as Monkey Ads can serve you when it comes to digital marketing as a service.

  1. Social Media Marketing (SMM)

  2. Social Media Optimization (SMO)

  3. Search Engine Marketing (SEM)

  4. Search Engine Optimization (SEO)

  5. Lead Qualification Tool - CRM

  6. Architects of your Digital Dukaan

Social Media Marketing (SMM) & Social Media Optimization (SMO)

The most prominent of Social Media are:

Facebook: 2.5 billion people use Facebook every month to connect with friends and family and to discover things that matter. The strongest social media platform with the largest number of audience in recent times.

Instagram: Connect with more people, build influence, and create compelling content that's distinctly yours. Instagram is all about images and videos. It is about bringing you closer to the people and things you love.

LinkedIn: The world's largest professional network with 706+ million users in more than 200 countries and territories worldwide.

Youtube: They believe that everyone deserves to have a voice and that the world is a better place when we listen, share, and build community through our stories. It was all about videos initially and now they have added music as well.

Google My Business: Engage with customers on Google for free. With a Google My Business Account, you get more than a business listing. Your free Business Profile lets you easily connect with customers across Google Search and Maps.

WhatsApp: Simple. Secure. Reliable messaging. With WhatsApp, you'll get fast, simple, secure messaging and calling for free, available on phones all over the world. WhatsApp is now more than just a messaging platform. It is an integral part of our day to day life.

There are a lot many other social media platforms having different niches.

To name a few:

Quora, Twitter, Pinterest, and so on.

The first step of SMM & SMO is

Corporate Identity Creation

It is very important to have the correct contact details of your business mentioned on the maximum possible online platforms. In the world of internet marketing, the users are on mobile phones when they are searching for a product/service. When they land on your page after their search, the first thing they will want to do is to act on a "Call-to-action". It can be a phone number, email address, or your business location (shared as address and maps location).

We ensure that the right details are made available with a standard profile pic, cover image, about us, phone number, WhatsApp number, email address, and business location.

The method of advertising on any of the above mentioned social media or choosing which social media platform to focus on depends on the objective of marketing, the target audience, and geography.

The most recommended marketing tools for SMM are:

Lead Generation

Generate leads for your business using various social media platforms. Followup and convert them to generate business.

Website Clicks

In order to get sales, we need our prospects to visit our office or showroom. Similarly in the world of online marketing, we need our prospects to land on our websites or relevant pages on our website.

We will talk in depth about each of the pointers in coming series of blogs. Subscribe to our website for more details on Digital Marketing.

As a part of Social Media Optimization (SMO), we focus on audience engagement and building loyalty of our customers with our key social media accounts. We have been successfully doing it for various clients of ours since the inception of our company.

We just do not focus on putting photographs or fancy designs, but rather we focus on building your brand language. Anyone who comes on your page or account should get an idea about the business. We blend the content with audience engaging contests and quizzes, product information, testimonials, and success stories.

We also ensure to have the right keywords used in the caption along with the relevant call-to-action in order to derive results out of each effort.

Search Engine Marketing (SEM) & Search Engine Optimization (SEO)

The most prominent Search Engine is Google. There are various other Search Engines as well like Yahoo! or Bing to name a few.

You often have searched for some product or service on Google and eventually landed up with loads of recommendations spread across hundreds of pages.

The sequence of recommendation is all about Search Engine Optimization and Search Engine Marketing.

Just like in the physical world, if you want to be recommended by people without paying them then you need to develop networking relationships with them in order to garner a strong word of mouth for promoting your good self. This is not an overnight thing, This is what analogizes with Search Engine Optimization. If you want Google to recommend you on the top side of that sequence without paying (to Google) then you need to have your presence build-up across the World Wide Web. This needs time and patience.

The other way of topping the search results is by using search engine ads which is what online marketing terms like Search Engine Marketing (SEM).

We know it right on how to win the race of the Search Engine Results. Our team is equipped with the right technology of using Google Ads, Google Display Ads, Google Analytics, Keywords, Meta Tags, Backlinks, Blogs, and whatever it takes to optimize the position of your brand's website on the search engine's results.

Google Ads: Grow your business with Google Ads. Be seen by customers at the very moment they're searching on Google for the things you offer. Also referred to as Search Engine ads.

Google Display Ads:

Reach more people in more places online. Display ads can help you promote your business when people are browsing online, watching YouTube videos, checking Gmail or using mobile devices and apps. The Google Display Network reaches 90% of Internet users worldwide, across millions of websites, news pages, blogs and Google sites like Gmail and YouTube.

OTT (Over the Top): All your Netflix, Amazon Prime, Hotstar, AltBalaji, Zee5, Sony Liv, and so many others fall under the OTT category. The majority of the OTT platform allow advertisements.

Keyword Planner: Discover new keywords. Get keyword ideas that can help you reach people interested in your product or service. We use Google Keyword Planner before we start the design work in order to incorporate the right words in brand communication.

Blogs: Blogs are a very crucial part of Social Media Optimization and Search Engine Optimization. It can be complete textual information, a mix of text and media, or even video blogs often known as Vlog. You can educate your audience just like we have done in this blog about your services at the same time you can infuse relevant keywords and ensure the Search Engine makes a note of your website and social media.

Meta Tags: Google supports both page-level meta-tags as well as inline directives to help control how your site's pages will appear in Search. Page-level meta tags are a great way for webmasters to provide search engines with information about their sites. Meta tags can be used to provide information to all sorts of clients, and each system processes only the meta tags they understand and ignores the rest. Meta tags are added to the <head> section of your HTML page.

Search Console: Google Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site's presence in Google Search results. You don't have to sign up for Search Console to be included in Google Search results, but the Search Console helps you understand and improve how Google sees your site.

Google Analytics:

Google Analytics gives you the free tools you need to analyze data for your business in one place, so you can make smarter decisions.

Backlinks: We had mentioned the analogy of search results on a search engine with word of mouth in the physical world. The more people speak about you or refer you gives you stronger credibility and visibility. Similarly, more number of website on the World Wide Web has links to your website, greater will be the credibility of your website in the eyes of the search engine.

Search Engine Optimization is a long term and continuous process, We need constantly stay up to date with the trends of search of our target users and ensure we match the same in the content we publish on our websites or blogs.

Lead Qualification Tool - CRM

The most important and crucial part of Digital Dukaan is the implementation and execution of the CRM tool. It is very important to have automation in your sales cadence. The digital world of marketing has created it very easy to generate leads which makes the task of our sales team difficult when it comes to filtering the right lead for follow-up and closure.

If you are still relying on using a pen and notebook or even an excel file for your lead qualification, then you will not be able to encash the power of digital marketing. In order to gain the maximum out of the leads generated it is very important to follow the Sales funnel.

We strongly recommend the use of a CRM tool for lead qualification. There are various tools available in the market and our top recommended is MeraCRM.

We will be sharing a detailed blog on how to use MeraCRM in a separate blog.

Architects of your Digital Dukaan

Its high time when entrepreneurs give deserving importance to their Digital Dukaan.

Just like the role of the Architect and his team is to coordinate with all the vendors and to ensure the project runs through the defined timeline within deadlines and gets completed successfully, we will be doing the same for the Digital Dukaan.

It is very important for the client to have a single-window communication so that he can peacefully focus on his primary work and the entire part of followup and execution of development of the Digital Dukaan is done by a professional company with experience in digital marketing and brand communication.

Yes, we are the Architects of your Digital Dukaan!

Pricing and Plans for Digital Marketing by Digital Dukaan

We have different packs of Digital Marketing as per the objective of the client.

  • Growth Pack

  • Enterprise Pack

  • Add On Pack of Google Ads

  • Corporate Pack

Click here to find out the elaborated details about our deliverable.

Email us at if you want us to handle the Digital Marketing for your company. Our booking cycle is 2 months' advance.

Content and Image Courtesy:

Image Library of and Unsplash

Facebook, Instagram, LinkedIn, Google, YouTube, Google Keyword Planner, Google Search Console

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