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Audit your Digital Dukaan | Checklist | WhatsApp Business Facebook Instagram Google My Business 2022

This blog entails to help you audit your Digital Dukaan. Are you up-to-date with what your business requires?

Let's find out!

What is? to What should be?

Check your WhatsApp Business:

  • Are you using a regular WhatsApp account or a WhatsApp Business Account?

A WhatsApp Business looks like this:

  • Does your username have essential keywords related to your business in it?

  • Does it mention the working hours of your business?

  • Does it connect with your website?

  • Have you mentioned your business address?

  • Does it lead to your email?

A complete business profile is shown below:

  • Have you created a catalog of your product/services?

A catalog-created account with your products and services would look like this:

If you want to check what an ideal WhatsApp business should look like, you can refer here:

Check your Facebook Page:

  • Do you own a Facebook account as well as a page?

  • Do you have 2 active admins for your page?

  • You have a proper username related to your business for your Facebook page:

  • Are there keywords related to your business on your Facebook page?

  • Is your Instagram connected with your Facebook page?

  • Is your WhatsApp connected with your page?

  • Have you connected your website with your Facebook page?

This is what an ideal Facebook page should look like:

Check your Instagram Page:

  • Have you used proper keywords in your userID?

  • Does your bio give an idea of what your business does?

  • Have you linked your website to your account?

  • Have you connected your contact number on your Instagram page?

  • Have you switched your profile to a professional account?

  • Have you mentioned your address on the page?

This is what an ideal Instagram page should look like:

Visit to check if your Instagram handle is up-to-date

Check your Google My Business Page:

  • Do you have a google my business presence?

  • Have you included keywords in the name?

  • Does it connect to your website?

  • Does it state your mobile number?

  • Have you uploaded real photos of your business/workers/products/etc…?

  • Have you posted? Collected reviews on your google my business? (You can use QR code for getting reviews)

Last but not the least, the question is: Are you aware of the two factor authentication process? If you are aware, have you enabled it? Do let us know through comments.

After going through the above questionnaire, you must be wondering why you should add the above mentioned details and why you should keep your profiles up-to-date. Well, the answer is simple. Just like traditional accounting book-keeping is considered out-dated, and every accountant and CA needs to be aware of the modern digital tools of accounting and book-keeping, this change in social media accounts is what enhances your digital presence. It says what you are as a business. How quickly you accept change. How well you stay connected with your audience are factors seen through your digital presence. Each of the above elements has something to say about you. Here’s what:

Keywords are the foundations of social media marketing; they are terms or phrases that are related to online topics/conversations and may be used in your website's URL, Meta Tags, anchor text, and other places.

Businesses may build material around this trending/online behavior by using relevant keywords.

Keywords are helpful because they allow you to:

  • They serve as the framework for the material on your website. The keywords you choose should be used in all of your content and pages. By matching your keywords to the ones they used while looking on a search engine, visitors to your site may be confident they're in the right spot.

  • Keywords can aid in the ranking of your page in search engines.

  • With link-building, proper keyword usage increases your site's SEO.

  • Maintains your brand's "message" and supports your website's SEO.

Keywords work not only in cases of websites but all social media. E.g. if you search for digital marketing on Instagram or Linkedin, the searches of accounts/pages you get are results of keywords used by the accounts/pages.

The importance of connecting contact numbers, websites, and social media accounts with each other is simple- You get an immediate call to action. If someone is visiting your Facebook page and is interested in your business then instead of putting in the effort of searching for you on your website or other social media and chances of getting deviated in case of fake accounts, you enable your audience to directly lead to your other digital presence, it increases the authenticity of your business as well as enables customer faith.

The blog is compiled and written by Ms. Vidhi Thakar who is a content contributor on our website. If you have any questions or feedback, kindly please write back to us.

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