Influencer Marketing
Influencer Marketing | Digital PR
₹3 Lakh + GST + Additional Cost for a year
- Influencer Marketing
- Strategizing & Ideation by Monkey Ads
- Execution via a 3rd Party Talent Management / PR Agency.
- 10% Management Fees for execution of third-party work
- Yearly up to 36 to 48 Influencer Collaborations (Mix of Nano / Micro / Macro)
- Scouting the right Influencers, qualifying them on
- Niche / Relevance
- Engagement / Followers Ratio
- Communication Style & Quality
- Coordination with Influencer / their Manager & Agency
- Digital PR Strategy, Story Ideation & Media Liaison
- Charges / Products for Influencers will be in the client scope
- Digital PR
- End-to-end Digital PR strategy, story ideation & media outreach will be managed by the agency.
- Identification and pitching to relevant media publications, platforms & industry portals.
- Creation of PR angles, founder narratives, and newsworthy stories aligned with brand positioning.
- Coordination with media houses, editors & platforms for coverage opportunities.
- Support for interviews, quotes, and feature articles wherever applicable.
- Monthly focus on consistent visibility through planned PR activities & opportunities.
- Tracking and sharing of media coverage, mentions & PR performance.
T&Cs for Influencer Marketing
- All payments related to celebrity/influencer / PR campaigns shall be released prior to the scheduled campaign start date in advance, promptly upon receipt of the corresponding invoice.
- Timely Payment to the influencer / Manager / Influencer Agency must be ensured from the client side.
- For all the 3rd party execution, we will scout, finalize, and execute campaigns with client approvals based on the project brief, approved budget, and target audience.
- Post-campaign, we will present the results and insights to the client for discussion and planning of future engagements.
- This streamlined approach allows us to ensure timely and effective execution, avoiding delays associated with multiple approval stages and payment processes.
- By entrusting us with the end-to-end management of selection and campaign execution, we can deliver optimized results aligned with your marketing objectives
T&Cs for Digital PR
- All PR activities will be executed based on approved strategy, narratives, and brand positioning.
- Timely approvals, content inputs, and spokesperson availability must be ensured by the client.
- Agency will handle media outreach, pitching, and coordination with relevant platforms and journalists.
- No guaranteed media coverage, as all publications are subject to editorial approval.
- Timelines may vary depending on media cycles and external dependencies.
- Any paid PR / sponsored features / advertorials will be at additional cost (client scope).
- Client must ensure timely payments (if applicable) for any third-party PR opportunities.
- Performance will be evaluated based on visibility, reach, and media presence, not direct lead generation.
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