The Art and Science of Blog Writing
Blog writing is the art of communicating your ideas combined with the science and technicality of the optimization of content. Blogs are often taken as articles that are meant to express the thoughts, ideas, and feelings of the writer. But blog writing is no longer a sole skill of writing. With the changes in digital marketing, blog writing has evolved as well. Along with writing skills, blog writers now must cultivate numerous other skills to make their blog stand out or even reach its target audience.
The important technical skills required for blog writing are Search Engine Optimization and defining a Call-To-Action. SEO is the tool that is used to optimize the content to reach its target audience. What use will the blog be if it does not reach its readers? Blog writing is a communication process that has an interactive model of communication.
Understanding the language of your blog:
The most important thing in blog writing is understanding your target audience. Communication is easier between individuals who share the same culture i.e., ideologies, thought processes, language, etc. If you are writing a blog for an audience who understands a regional language better, you should write your blog in that regional language.
If you are writing for an audience who enjoys reading in a comic style of writing, you should go for a blog with appropriate imageries. If you have a target audience of professionals, your blog should be structured in a format preferred by them. If you have to communicate your ideas to the audience who massively use Instagram, your style of writing should be such which blends in with the current trends.
Optimizing your style of writing as per the language of your target audience is the foremost step of effective blog writing.
For understanding what your audience needs, you need to do a lot of research. This is why blog writing is art and science both. Blog writing also uses psychology in many ways. There are catchy titles and emotion-driven triggers used in a blog to influence people. Many times, there is reverse psychology being used in blogs. E.g. A blog with the title “Do not read this if you don’t want to waste your time” or “Ancient literature is nothing but a lie”.
Using negative words to catch the attention of the audience is a common strategy used amongst marketers and content writers.
Apart from the language being used inside your blog, you must conduct research on the keywords that most people are using on search engines like Google / Bing to get the information they want. There are platforms that provide you with the trending keywords in your niche like Google Keywords Planner. Using those keywords numerous times throughout your blog at various places can lead to effective optimization of your content.
What makes your blog visible to your target audience is its capacity to make its place in the top section of the search engine when the keywords are being used by the searcher. Thus, Seach Engine Optimization also has a very vital role to play in blog writing.
The steps of blog writing are as follows:
The first and the foremost step of blog writing starts with deciding what you want to write. Decide a topic on which you want to write.
After you have decided the topic or niche of your blog/article, write down the outlines you have or want to cover. Read on the topics related to your niche and around your topic. After researching the facts and other details you need, sit down to present the information you have.
Remember- The title of the blog is the most important tool to grab the attention of the readers. It must be catchy, professional, and relevant at the same time.
What motivates the readers to read further is a story-telling form of writing which is illustrated with graphics and imageries that are relevant to our content. Here, writing is not just about writing but also about presentation, designing, and visualizing.
After you think that your blog is done, the most important thing to do is proofread the blog for further mistakes or errors committed. Do you like to read the information you have written again? If yes, your writing is a success. If not, you might improve the flow of the blog and make it more interesting.
Always remember, the sentences must be short in blog writing and the divisions of paragraphs must be shorter.
Check your blog for plagiarism using a tool like Small SEO tools: https://smallseotools.com/plagiarism-checker/
Once you are done with proofreading and plagiarism check, publish the blog.
Share the published blog on social media, WhatsApp status and bring people to read and engage with the same.
If you will like to take some inspiration on blog writing, you can refer to the below link where you can find the blog page of Monkey Ads:
The blog is compiled and written by Ms. Vidhi Thakar who is a content contributor on our website. The views and opinions presented are of her. If you have any questions or feedback, kindly please write back to us.