Updated: Dec 23, 2021
Before we get into what Geo Tagging is, let's go over some of the words that are associated with it. Everything in the digital world is saved in the form of data. Metadata is a type of data that holds information about resources such as pictures, videos, databases, and web pages. This description is used to learn about the resources, such as the data's dimension, size, location, and device of origin, among other things. Metadata, as valuable as it is, maybe hazardous if it is utilized for the wrong reasons or by individuals with bad intentions.
Geo Tagging is the process of enabling the storage of location with the raw images or resources in the metadata. The location gets saved in the form of metadata and remains attached wherever it is uploaded on digital platforms.
Place coordinates I.e latitude and longitude, bearings, altitude, distances, and even place names are included in geotagging. If Google Maps is available, then the map with a marking of the location is stored too.
Why should retailers use the Geo Tagging feature while capturing images?
The primary goal of local companies is to maximize their exposure and drive maximum traffic to their business. They are constantly in search of tools or methods that help them achieve these goals. Geotagging is one of the most efficient methods to achieve this. How so? We will explain through this blog.
Geo Tagging is often overlooked when businesses have to mingle between numerous digital marketing tools. In the haste of expanding businesses in the global market, business leaders have somewhere missed or underestimated the impact local markets can have on their businesses.
It is rightly said that,
“By limiting your emphasis to a certain region, you may sometimes produce more effective and relevant advertising”
Geo Tagging is the art of pointing out specific regions in which the business wants to target its products and services. It is, defining our ultimate choice of the target audience. Geo Tagging can be used in every service of digital marketing.
Every business that wants to run efficiently, needs to know how to optimize. Optimizing means setting up a tone to communicate with your audience through digital and social media.
Working with geotags on a regular basis will eventually improve brand recognition and foot traffic.
What good is it to advertise a product in Rajasthan when it is to be sold in Gujarat? If the target audience is identified to be Indians, then what good is it to conduct globalized digital marketing campaigns? It will only waste the businesses’ resources. How does Geo-Tagging help in identifying or customizing the location of your business?
Geotagging locates an image of your store or items, such as a food plate photograph that you have submitted to Google. When a consumer searches for "Restaurants in your region," your business or dish, i.e., the image you provided, appears first, enhancing your internet visibility.
E.g., If a customer located in Ahmedabad searches for “Restaurants in Surat”, the responses would be different than the customer being in Surat, searches for restaurants in Surat. This is how Geo-Tagging works.
Geo-tagging is customer-centric since it functions from the perspective of the consumer. Now, if merchants want to build their companies' digital presence, they may do so by using or allowing location storage options everywhere they can, whether it's while taking, editing, or uploading photos. This GPS optimization will help in creating an effective digital presence for the company’s business.
How can Geo-Tagging be useful when the target audience is scattered over various regions?
This can be done by switching between the languages and locations when the customers visit their page.
You can also create numerous campaigns targeting each location individually.
How do you identify where your target audience comes from?
This is quite easy as websites place cookies when a customer visits. This records the basic information of the traffic when it comes in.
The most common data being captured is the IP address. It captures which pages you visit and where you are from.
The rising importance of Geo-Tagging has led to an important strategy called Geo-Fencing which sets a specific area you want to target your products in to convert the customers.
What differentiates Geo-Targeting from Geo-Fencing is that Geo-Fencing is more sophisticated than geo-targeting since it allows you to go more detailed with your campaigns. It helps you to cover huge areas quickly and accurately.
E.g., A restaurant delivery service of Surat can use a geofence to send marketing messages to all the customers of Surat instead of targeting people of Adajan, Vesu, Ghodod, etc... separately.
Find below an example of Geo-tagging functionality in a photo clicked on the mobile phone:
The blog is compiled and written by Ms. Vidhi Thakar who is a content contributor on our website. The views and opinions presented are of her. If you have any questions or feedback, kindly please write back to us.