Turning a Property Exhibition Into a City-Wide Digital Campaign
CREDAI Surat is a real estate body established in 1993 to support and promote the real estate sector for developers and promoters in Surat.
Every year, CREDAI Surat organizes a property exhibition where leading builders showcase residential, commercial, and industrial projects. In 2026, the event was presented as Glam Surat Property Show, created for homebuyers, investors, and real estate audiences across the city.
Campaign Objective
The objective was to build strong digital buzz for the property show, drive registrations, educate buyers, and increase event footfall.
The content had to make real estate conversations simple, engaging, and action-driven while encouraging people to visit the exhibition.
The Challenge
Real estate exhibitions need more than basic event announcements. People need to understand why they should attend and how the event can help them.
The challenge was to create 14 to 15 Instagram content pieces that could answer buyer concerns, simplify real estate terms, and promote the event, all within a fast production timeline.
The Big Idea
Monkey Ads created the campaign thought “Mali Jashe”, meaning no matter what your real estate concern is, you will find the answer.
To make the campaign memorable, a central character named Guruji was introduced. Guruji became the anchor for problem-solution style real estate conversations, making the content both informative and entertaining.
Content Strategy
The content was divided into two formats.
The first format included storyline-based reels with a clear problem, solution, and call-to-action. These reels helped address common real estate questions in a simple way.
The second format included informative reels that explained important real estate topics such as Sata Khat (સાટા ખત) and other legal or property-related terms that new buyers may not fully understand.
This helped the campaign balance education, entertainment, and event promotion.
Production and Distribution
Monkey Ads executed the complete shoot in one day.
The team created 15 quality reels with around 10 to 14 actors, shooting from morning to night. The production included multiple characters, storylines, informative formats, and CTA-led event communication.
Once the videos were ready, the campaign was amplified through collaborations with major Surat media pages such as Kem Cho Surat and Surat City.
Along with this, around 7 to 8 influencers were onboarded. They created pre-hype videos before the event and post-hype reels from the live event location to encourage more people to visit.
Results
The CREDAI Surat Mali Jashe campaign created strong digital visibility for the Glam Surat Property Show.
The campaign delivered 15 reels in one day, combined storyline content with real estate education, and used influencers plus media pages to maximize local reach.
Because of this digital push, a large number of people registered for the event, and the final footfall heavily exceeded the client’s initial expectations.
Impact
The campaign helped CREDAI Surat turn a property exhibition into a city-wide digital conversation.
By combining video production, influencer marketing, local media collaborations, and educational storytelling, Monkey Ads helped the event reach the right audience and drive strong participation.
This campaign reflected Monkey Ads’ strength as a digital marketing agency in Surat, social media marketing agency in Surat, influencer marketing agency in Surat, and video production agency in Surat.
Conclusion
The CREDAI Surat case study shows how real estate event marketing becomes powerful when content, production, and distribution work together.
Through the Mali Jashe campaign, Monkey Ads created a memorable Guruji-led concept, produced 15 reels in one day, simplified real estate education, and helped drive strong registrations and footfall.
For CREDAI Surat, the campaign did more than promote an exhibition.
It made the city talk about it.
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