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Top 10 AI tools in 2023 for content marketing | Digital Marketing Part 2

In the last blog we covered content writing digital assistants like JasperAI, ChatGPT, Canva Magic Write, MakerAI and SmartWriterAI.

In this blog, we continue with content writing tools which are helpful for improving writing style, writing tone and optimizing the written content. Read on to find out….

6) Grammarly.

Grammarly is an excellent content marketing tool that can help you produce high-quality, error-free content. It has a powerful suite of features that allow you to quickly check for grammar, spelling, and punctuation mistakes, and make corrections quickly and easily. Additionally, Grammarly's advanced AI-powered algorithms can help you enhance your content's readability and clarity, ensuring that it's engaging and effective. With Grammarly, you can create content that stands out from the competition and helps drive maximum visibility and engagement.

How to use Grammarly?

Using Grammarly is easy and straightforward! All you need to do is create an account and install the Grammarly plug-in. Once you have done that, you can use the Grammarly Editor to check the spelling, grammar, and punctuation of your writing. You can also use the Grammarly Thesaurus to get synonyms and other writing suggestions. Finally, you can use Grammarly Insights to get tips on improving your writing, such as word choice and sentence structure. With Grammarly, you can make sure your writing is accurate and effective. Have fun!


MarketMuse is an AI-powered content optimization platform that helps content creators create more effective, engaging content. It uses natural language processing and machine learning to analyze a website’s content and compare it to current best practices to identify gaps and opportunities. MarketMuse then provides recommendations on how to fill those gaps and optimize the content to make it more effective. With MarketMuse, content creators can create high-quality content that is more likely to be seen and shared by their audience.

MarketMuse is best for: improving the quality of search engine optimization campaigns.

You can get access to MarketMuse here

8) InstaText is a powerful text analysis tool that can be used to quickly analyze large volumes of text. It can analyze words, phrases, and sentences to identify trends, topics, and sentiments. It can also be used to compare different texts, detect plagiarism, and quickly summarize long texts. With, you can gain valuable insights into what your audience is saying and feeling about your content.

InstaText also has the following features:

  • InstaText within Google Docs

  • InstaText browser extensions

  • Language Settings

  • Personal Dictionary and much more.

You can know more about InstaText features here. You can access InstaText here. 9) Acrolinx

Acrolinx is a software platform that helps users create content that is clear, consistent, and error-free. It does this by providing automated content checks and insights to help improve the text and other content. Acrolinx can help you write great content by helping you to find and fix any errors, inconsistencies, or ambiguities in your text. It can also suggest ways to make your writing more concise, consistent, and powerful. Additionally, Acrolinx can provide valuable insights into the effectiveness of your content, such as how well it is optimized for search engines. Finally, Acrolinx can help you save time by automating many of the processes involved in content production.

We know all these tools might sound confusing and similar in nature. It is so. They are content writing assistants and thus have similar functions. However, content optimization and writing tone might differ from tool to tool.

How to determine which tool to use and which to set aside?

Try out each tool for preparing the content you need, the format you need it in, and the style and tone of the sentences. Select the tool which is the most comfortable and personalized for your brand.

The last form of AI tool we recommend is using 10) Paraphrasers

Paraphrasers are responsible for taking an existing piece of text and rewording it in a way that conveys the same meaning but uses different language. They often use a combination of synonyms and rephrasing to create an entirely new version of the text. Paraphrasers can provide a valuable service to writers, editors, and students, as they can help make the text more concise, improve clarity, and ensure that the original meaning is still conveyed.

The list of paraphrasers content writers use for improvising their content is as follows:

In conclusion, AI content marketing tools can be incredibly useful for businesses looking to increase efficiency and reach more customers. By leveraging the power of AI, marketers can target specific audiences, create personalized content, and analyze the performance of their campaigns. This advanced technology offers a range of benefits, such as time savings, better engagement, and improved customer insights. However, it is important to remember that AI content marketing is not a one-size-fits-all solution and that marketers should consider their unique needs and goals before investing in a tool. With the right research, selection, and implementation, businesses can use AI to their advantage and develop successful content marketing strategies that drive growth and success.

The blog is compiled and written by Ms. Vidhi Thakar who is a content contributor on our website. If you have any questions or feedback, kindly please write back to us.

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